Founded in 2010 by Stéphane Humbert Lucas, the co-creator of Nez à Nez, in partnership with Intertrade Europe, soOud is a unique perfume brand that blends the essence of the Orient with the modernity of the Occident. The name "soOud" is a clever play on the Arabic name Saoud, highlighting the prominent use of oud in their fragrances. In fact, half of the brand's collection features oud-based scents, distinguished by their distinctive golden bottle caps. With a vision to create a fusion of Eastern and Western fragrance elements, soOud's perfumes are meticulously crafted to evoke a sense of mystery and allure. The brand's packaging reflects this idea, with flacons designed in three layers that symbolize a Muslim veil, a motif that is further emphasized by the fragrance named "Burqua". soOud has recently introduced two new concentrations, Eau Fine (15% aromatic oils) and Parfum Nectar (35%), offering a fresh perspective on oriental scents. By using high-quality ingredients and innovative compositions, soOud presents a contemporary take on oriental fragrances that challenges traditional European interpretations, inviting fragrance enthusiasts to explore a new olfactory experience.