Superdry

"Superdry" is a renowned lifestyle brand hailing from the UK that made a significant impact on the fashion industry. Established in 1985 by Julian Dunkerton and his partner, the brand originally began as "Cult Clothing", offering alternative and vintage apparel. In 2003, fashion designer James Holder joined the team, leading to the birth of the new brand "Superdry" following a memorable brainstorming session in Tokyo. Since 2004, "Superdry" has been synonymous with distinct fashion offerings, launching three key product lines in 2006 under "Superdry Plc". With a diverse range like the surf-themed "SurfCo California", skater fashion line "77Breed", and the signature "Superdry" range, the brand quickly gained popularity around the globe. The brand's success led to its public offering in 2010, marking a milestone in its expansion. By 2018, "Superdry" had established a strong presence in 160 countries through franchises, licenses, and concessions, including major cities like Berlin and Munich. Known for its fusion of American streetwear, preppy styles, and innovative designs, "Superdry" has garnered favor among celebrities like Helena Christensen, Zac Efron, and David Beckham, further elevating its status in the fashion realm. Committed to sustainability, "Superdry" prioritizes eco-friendly practices such as recycling plastic bottles, minimizing air freight costs, achieving zero CO2 emissions, and supporting cotton seed donations as part of its environmental initiatives.