Founded in 1920 by Salvador Tous Blavi and his wife Teresa Ponsa Mas, Tous began as a small jewelry store in Manresa, Spain, aimed at revolutionizing traditional jewelry making. The brand gained recognition for its innovative approach, using unconventional materials to create unique pieces. In 1965, Salvador Tous, the son of the founders, married Rosa Oriol, marking the beginning of a new era for the brand. Together, they redefined jewelry making with a blend of experience and creativity. This creative vision expanded in the 70s when they started crafting exclusive pieces for select clients. Transitioning into the 80s, Tous implemented a new strategy, diversifying its offerings beyond jewelry. This strategic move resulted in the brand's expansion into accessories like handbags, watches, perfumes, eyewear, fabrics, leather goods, a men's collection, and even interior design products, all featuring the iconic Tous bear logo. Today, Tous has evolved into a prominent jewelry, accessories, and perfume brand in Spain. Innovation remains at the core of the brand, as Tous continues to experiment with materials such as steel, rubber, silicone, and plastic, in combination with traditional metals and gemstones. One of Tous' standout product lines includes its collection of fragrances, which add a unique olfactory dimension to the brand. The brand's perfumes exemplify the same creativity and quality that have made Tous a renowned name in the world of jewelry and accessories.