
Tros
The TROS label first appeared in 1990 and is a division of Thai Neo Corporate, established in 1989. TROS specializes in grooming essentials for men including roll-ons, shower creams, cooling powders, and hair styling products in addition to men's fragrances, positioning itself as a prominent figure in the sector within Thailand. The brand's marketing strategies are tailored towards adolescents and young men, emphasizing notions of style, sophistication, and lifestyle. A standout offering from TROS is the "AI Awake" cologne spray, marking the introduction of the inaugural fine fragrance AI item in the Asian market in 2022 and the fourth AI scent globally. This innovative product was created in collaboration with the artificial intelligence platform "Philyra" from the partnership between Symrise and IBM Research.
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