Luxury is the core philosophy of the renowned jewelry house "Van Cleef & Arpels". With a focus on opulence, all their products, designs, materials, and features are carefully crafted to exude extravagance. This commitment to luxury, combined with exceptional craftsmanship, has earned the brand a prestigious global reputation. Established in 1896 in the fashion capital of Paris, founders Salomon Arpels and Alfred Van Cleef captivated audiences with their exceptional jewelry, watches, and fragrances. They introduced innovative gemstone techniques and created unique design collections that resonated with their discerning clientele. Strategically located boutiques in fashionable areas like the famous "Ritz" further enhanced their brand presence. Over the years, "Van Cleef & Arpels" attracted a distinguished clientele that included influential figures like Elizabeth Taylor, Grace Kelly, Eva Perón, and the Duchess of Windsor. The brand's exquisite craftsmanship even led to the creation of coronation crowns for Queen Nazli of Egypt and Empress Farah Pahlavi. Since 1999, "Van Cleef & Arpels" has been part of "Compagnie Financière Richemont SA", continuing to uphold its legacy of luxury and elegance with each meticulously crafted creation.