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Modern Minimalist by H&M

Modern Minimalist by H&M

2024unisex

Perfumer: DSM-Firmenich

8.3/10

21 ratingsMost rate it 8 of 10

Modern Minimalist by H&M is a Fresh Citrus fragrance for women and men. It was introduced in 2024. The composition is by DSM-Firmenich. Top notes are Citrus, Cotton flower and Eucalyptus; middle notes are Jasmine, Lily of the valley and Rose; base notes are Sandalwood, Amber, White musk and Cashmere wood. It is best suited to spring and summer. It lasts long, with a strong sillage.

At a glance

Longevity
Most rate it 6/10: long-lasting
Sillage
Most rate it 7/10: strong
Best seasons
Spring and summer (78% of season votes)
Worn by
Unisex, no group has a majority of votes
Smells mainly
fresh, citrus, powdery
Review

Fragrance pyramid

10 notes

Modern Minimalist features 10 fragrance notes across its scent pyramid.

Top notes

The opening

Heart notes

After 15 to 30 minutes

Ratings

From the Aromifo community

Scent

21 ratings

8.3

Most rate it 8 of 10.

Longevity

19 ratings

6.2

Most rate it 6 of 10.

Sillage

19 ratings

6.2

Most rate it 7 of 10.

When to wear

18 season votes

  • Spring39%
  • Summer39%
  • Autumn11%
  • Winter11%

Who wears it

  • Men33%
  • Unisex27%
  • Women40%

Similar perfumes

How matching works

Every perfume is compared on up to five signals. Community accord votes weigh the most, followed by notes, where rare notes count more than common ones like musk. Note families, seasons and the men, women or unisex leaning make up the rest.

The brand is never used, so a match from another house is as likely as one from the same house. When a perfume has no data for a signal, that signal is skipped instead of counted as zero.

Reviews

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