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Wild Rush by Initio

Wild Rush by Initio

2026unisex

Perfumer: DSM-Firmenich

7.3/10

184 ratingsMost rate it 8 of 10

Wild Rush by Initio is a widely worn Sweet Fresh fragrance for women and men. It was introduced in 2026. The composition is by DSM-Firmenich. Its notes include Bergamot, Vanilla, Patchouli, Sandalwood, Lavender and Caramel. It is versatile enough to wear all year round. Most wearers rate it very long-lasting, with a strong sillage.

At a glance

Longevity
Most rate it 8/10: very long-lasting
Sillage
Most rate it 7/10: strong
Best seasons
Spring and autumn (59% of season votes)
Worn by
Unisex, no group has a majority of votes
Smells mainly
sweet, fresh, fruity
Review

Fragrance pyramid

7 notes

Wild Rush features 7 fragrance notes across its scent pyramid.

Ratings

From the Aromifo community

Scent

184 ratings

7.3

Most rate it 8 of 10.

Longevity

144 ratings

7.5

Most rate it 8 of 10.

Sillage

144 ratings

7.1

Most rate it 7 of 10.

When to wear

107 season votes

  • Spring32%
  • Summer26%
  • Autumn27%
  • Winter15%

Who wears it

  • Men45%
  • Unisex39%
  • Women16%

Similar perfumes

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How matching works

Every perfume is compared on up to five signals. Community accord votes weigh the most, followed by notes, where rare notes count more than common ones like musk. Note families, seasons and the men, women or unisex leaning make up the rest.

The brand is never used, so a match from another house is as likely as one from the same house. When a perfume has no data for a signal, that signal is skipped instead of counted as zero.

Reviews

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