
Private Label by Jovoy
2011unisex
Perfumer: Cécile Zarokian
7.6/10
401 ratingsMost rate it 8 of 10
Private Label by Jovoy is a popular Woody Smoky fragrance for women and men. Private Label was launched in 2011. Private Label was created by Cécile Zarokian. Top note is Papyrus absolute; middle notes are Patchouli, Leather and Vetiver; base notes are Labdanum, Sandalwood, Cedar and Birch. Voters rate it highest for autumn and winter. It is very long-lasting, and the sillage is enormous.
At a glance
- Longevity
- Most rate it 8/10: very long-lasting
- Sillage
- Most rate it 8/10: enormous
- Best seasons
- Autumn and winter (75% of season votes)
- Worn by
- Mostly men, 61% of votes
Fragrance pyramid
8 notes
Private Label features 8 fragrance notes across its scent pyramid.
Top notes
The opening
Base notes
The dry-down
Ratings
From the Aromifo community
Scent
401 ratings
7.6
Most rate it 8 of 10.
Longevity
319 ratings
8.5
Most rate it 8 of 10.
Sillage
320 ratings
7.9
Most rate it 8 of 10.
When to wear
369 season votes
- Spring20%
- Summer6%
- Autumn37%
- Winter37%
Who wears it
- Men61%
- Unisex13%
- Women26%
Similar perfumes
Best all-round matches across every signal.
How matching works
Every perfume is compared on up to five signals. Community accord votes weigh the most, followed by notes, where rare notes count more than common ones like musk. Note families, seasons and the men, women or unisex leaning make up the rest.
The brand is never used, so a match from another house is as likely as one from the same house. When a perfume has no data for a signal, that signal is skipped instead of counted as zero.
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